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LAUNCH
OF THE DOME, INTERCONTINENTAL, MARINE DRIVE |
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The
Intercontinental, Marine Drive urgently called its General
Manager,
Mr. Harry Thaliwal from Sydney, Australia in the fall of
2004 and gave him just a few months of meeting a threefold
objective -
1. Increase the visibility of the brand,
2. Attract the cream of Bombay society,
3. Launch The Dome Bar and Grill immediately
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Harry
called Nucleus and from there began a hectic 2 months.
Advertising Strategy, positioning of The Dome,preparing
for the launch parties - 2 of them, the invites, making
teaser emailers, the final emailers, making of the
menus, the posters, the PR strategy, the press invites
and releases, et al. Add to this, the restaurant-
RG's Kitchen and the Czar Bar also were to be simultaneously
promoted. We had the most fun in getting a Polaroid
Camera and a cameraman. The Nucleus team was right
there with the entire team of the Intercontinental,
Marine Drive. Harry knew what he wanted and we delivered. |
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The
party was by Mr. Ravi Ghai, Intercontinental, Marine
Drive. And the bigwigs of Bombay turned up to celebrate.
From business tycoons to page 3 socialites, from retired
commissioners to consul-generals. It gladdens us to
see the Intercontinental taking a pride of place in
Bombay's life. Truly, a jewel in the crown of Marine
Drive |
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